现代市场营销计划和策略-【新闻】

现代市场营销计划和策略

中国 上海

2013年8月26-27日

马汀令可公司将于2013年8月26-27日在上海举办现代市场营销计划和策略的培训活动。

培训目标：

* 提供了对一个商业组织市场营销管理框架的认识

* 对理解市场经理面临的挑战提供经验分析

* 重点讲解市场营销管理最佳实践、工具和模型，实现一个有效的市场营销管理体系

* 为如何制定市场营销策略、措施和项目来建立并维持市场竞争优势提供深刻见解

* 对计划和控制市场营销项目提供一个实用的框架

* 能够对瞬息万变的市场开发出有效的市场营销方案

关键概念：

* 市场营销组合4 P（产品、价格、场所和促销）和5C

* 市场研究

* 销售管理

* 客户关系管理

* 公共关系

* 广告

* 品牌推广

* 网络营销

* 竞争

* 可持续的竞争优势

* PESTLE 分析

* 优势、劣势、机会和威胁(SWOT)分析

* Porter 竞争优势。波特的五竞争力

* 如何为您的客户创造价值

* 产品生命周期(PLC)

课程大纲/定制科目：

* 营销原理：产品和服务的生命周期、市场营销的几个“P”、产品设计、配送及分销、包装和演示、定价和促销和人员

* 营销策略：重点讲解制定、实施和控制营销策略来达到并维持市场竞争优势

内训方案：

如果公司有很多人有类似的培训需要，那么您不妨考虑内部培训的解决方案。培训将在贵公司现场举行。并且培训可以根据您具体的要求来进行。

请联系Whitney Shen来讨论合作的可能:

电话：+86 28 8532 7678

电邮：whitney.shen@martinlinking.net

关于马汀令可:

马汀令可商务咨询计划每年组织超过80场的培训和会议，与全球1000强公司的高层经理一起提高他们的商务战略，满足他们的学习和培训需求。并且我们在不断成长。

我们邀请领先企业的管理者、决策者和创新者在我们的活动中分享他们的思想观念、最佳商业实践和新技术。我们致力于为我们的客户提供即刻可用的前沿信息。我们不断地研究和聆听所有行业的声音来保证我们提供商业信息的及时性和前沿性。

如需进一步了解详情，请联系：

Cherry Huang

Martin Linking Business Consulting Company Limited

T: +86 25 8485 5633

F: +86 25 8485 5933

Email: Cherry.huang@ulinking.com

www.martinlinking.com

Modern Marketing Planning and Strategy

Shanghai, China

26th &27th August 2013

MARTIN LINKING is convening the Modern Marketing Planning and Strategy on 26th &27th August, 2013 in Shanghai.

Course Objectives：

* Provides an understanding of the marketing management framework of a business organization

* Offers experiential analysis to understand the challenges of Marketing Managers

* Focuses on marketing management best practices, tools and models to implement an effective marketing management system

* Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage

* Provides a practical framework for planning and controlling of marketing programs

* Be able to develop an effective marketing plan for the changing market

Key Concepts：

* Marketing Mix 4Ps (Product, Price, Place and Promotion) vs. 5C

* Market Research

* Sales Management

* Customer Relationship Management

* Public Relations

* Advertising

* Branding

* E-Marketing

* Competition

* Sustainable Competitive Advantage

* PESTL Analysis

* SWOT Analysis and case study

* Porter’s Competitive Advantage. Porter’s 5 Competitive Forces

* How to create value for your customers

* Product Lifecycle (PLC)

Course Outline / Customization Subjects：

* Marketing Principles: products and services lifecycles, the marketing "Ps", product design, delivery and distribution, packaging and presentation, pricing and promotion, and people

* Marketing Strategy: focuses on development, implementation, and control of marketing strategies needed to attain and sustain a competitive market advantage

In-House Training Solutions:

If you have a number of delegates with similar training needs, then you may wish to consider having an In-House Training solution delivered locally on-site. Course can be tailored to specific requirements.

Please contact Whitney Shen on +86 28 8532 7678 or email whitney.shen@martinlinking.net to discuss further possibilities.

About Martin Linking:

Martin Linking Business Consulting plans to produce more than 80 trainings and conferences and works with senior executives from the majority of the world's top 1000 companies to improve their business strategy and match their learning and training needs in one year. And we continue to grow.

We also invite the leading business practitioners, industry decision makers and innovators to share insights, best business practice, and new technology at our forums. We are dedicated to give attendees cutting edge information they can use immediately. We constantly research and listen to all industry sectors to ensure that the business intelligence we provide is timely and cutting-edge.

For more information please contact:

Cherry Huang

Martin Linking Business Consulting Company Limited

T: +86 25 8485 5633

F: +86 25 8485 5933

Email: Cherry.huang@ulinking.com

www.martinlinking.com

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